Settle your beef.™
Arguments are everywhere these days- between couples, friends, fans, and strangers with opposing opinions. But while beef can divide us, beef can also be used to bring us together. Settle your beef.™ turns everyday conflicts into moments of connection. The idea plays on the double meaning of "beef": both a disagreement and the key ingredient in a Bar-S hot dog. Whether it's rival fans, people from opposite walks of life, or a couple in the midst of divorce, the hot dog is the one thing both can settle on, turning conflict into connection.
AD: Cassie Farnham , Bella Costa| CW: Hunter Dillon, Katie Grace Bollinger
